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OUR PHILOSOPHY
15 years, offices in London and New York, a global client list and over 50 awards along the way, it's safe to say when it comes to brand experiences, we've seen it all.
All marketing communication matters. But some matters more than most. According to PWC, 85% of brand opinion is driven by interactions with brands in the real world. Only 15% is formed by traditional marketing comms. This means brand experience has a big impact. And that gives a huge advantage to the brands who use it effectively.
Many brands have a limited natural presence, which restricts their ability to build relationships. That’s why iconic brands like Apple and Red Bull choose to create their real world presence using stores and events. Compare them to other brands in their sectors and you’ll see the impact of the real world.
Thought. Rigour. Insight. All values you’d expect from marketing activity. But because experiential marketing is a newer discipline these things tend to be lacking. Too often the focus is only on the execution and not the thinking behind it, or the results it creates.
Experiential marketing is versatile. And because it’s such a broad discipline, there’s no single fixed formula for success. Unlike other agencies, we understand that different challenges need different approaches.
Our in-house research & development lab established to drive innovative brand experience solutions in our ever changing world.
As moments of immersion and involvement come in many forms, The Futures Lab concentrates on applying the core principles of effective engagement to create innovative forms of brand experience that go beyond traditional live and face to face interactions.
The Futures Lab – at the forefront of brand experience.
Find out moreWe offer three core products, each strategically tailored to your brand’s goals.
Helping brands create impactful and sharable experiences strategically aligned with their business objectives.
DISCOVER MOREHelping brands introduce people to their products in their natural usage occasion, memorably, and at scale.
DISCOVER MOREHelping brands find people to represent them on the front line in a way that reflects their values and personality.
DISCOVER MOREEMR is our dedicated approach for measuring and evaluating campaigns. It’s one of the most sophisticated approaches on the market. It gives brands a deeper understanding of the financial and emotional results of their campaigns – no matter what shape they take.
Find out more