We notice you're visiting from the United States. Would you like to switch?

⚠️ Unsupported Browser

Your browser is not supported.

The latest version of Safari, Chrome, Firefox, Internet Explorer or Microsoft Edge is required to use this website.

Click the button below to update and we look forward to seeing you soon.

Update now

Sea Life

Inspiring the next generation of underwater explorers.

Deep-diving into a whole new world.


The Challenge.

Merlin Entertainments’ SEA LIFE, the world’s leading aquarium brand, came to Sense to add another dimension to the galaxy of ocean life already on display – challenging us to enhance the aquarium journey with innovative  ways for families to engage with sea creatures and their amazing stories.


Real World Thinking.

Sense planned a series of interactive discovery points for the aquarium visit, all designed to inspire love for the sea creatures and unlock new understanding of them. The installations would feature licensed properties and themes with global appeal – yet be versatile enough to work for sites from Shanghai to Berlin, Istanbul to Brighton.

The Execution.

Using 110 interactive pods, rotated around 38 sites, across 4 continents, we pitted visitors’ superpowers against our sea creature ‘Super 5’, and invited intrepid families to join the ‘Lego Sea Explorers’ on a creative quest through their underwater habitats.

The Results.

Millions of families around the world have already joined us on our aquatic adventures with the fun, fact-filled games creating a real splash – so much so the next batch of activities are already in the pipeline.

“This is by far the most interactive event we have put on in SEA LIFE, and the events kit, instructions, delivery, and all aspects around this were simply brilliant

Max Leviston, General Manager at SEA LIFE Brighton.



Let's chat about your next project.

We achieve measurable results in order for you to make calculated brand decisions.